Australia’s first luxury fashion hire company is now offering curated designer collections for hire, delivered straight to your door. Fashion Alta Moda (F.A.M.) wants to give access for everyone to be able to enjoy international high fashion labels such as Chanel, Celine, Dior, Valentino, Delpozo, Prada, amongst others, which are either hard to find or simply unavailable in Australia - to hire and look fabulous at a fraction of the cost.
Fashion Alta Moda isn’t just about high fashion, it’s also about a higher purpose. Founder and Head Curator Tanya Perilli decided to swap her construction background for couture in 2019. She says Fashion Alta Moda was born as a response to a more sustainable and conscious consumerism. “There is consumer trend towards minimalism and a 'considered curation' of wardrobe pieces that are reflective of quality, craftsmanship and exquisite design; a higher grade of quality versus an abundance of mass marketed clothes.”
“Empowering women to step out on a high, the calibre of design that they are wearing brings about a sense of self-worth and a new form of self-expression that they may not have had access to before or due to the price barrier,” Perilli continues.
The negative effects of fast fashion – cheaply produced and priced garments – mean consumers are seeking out a more viable and less wasteful way to refresh their wardrobe. Organisations such as Rent the Runway in the US have paved the way for designer fashion hire. But what sets Fashion Alta Moda (F..A.M. ) apart is the calibre of international designers and the exclusive selection of coveted pieces all hand-picked by Tanya Perilli on regular buying trips to London, Paris and Milan.
The luxury experience begins online at www.fashionaltamoda.com.au, with access to speak with a stylist or chat on-line, along with the curated collection of garments from glamorous black-tie gowns to sophisticated race wear, unique wedding guest outfits, to occasion birthday dinners, ladies who lunch, charity events and formal party wear, the site’s focus is firmly high end.
But the hire proposition ensures this type of luxury remains accessible, with rates starting at $200 for a 4-day period and going up to $1000 for one off pieces. The deluxe delivery experience sets the benchmark for luxury fashion hire. The packaging is all made from sustainable materials and reveals a custom illustration and your chosen garment in a branded re-usable suit bag with complete how-to-wear instructions -“The Ten Commandments”. At the conclusion of the rental term, the customer simply returns the garment in the original packaging using the pre-paid label.
Fashion Alta Moda (F.A.M.) has also collaborated with some of Australia’s top stylists, who can help curate a custom look and provide expert advice.
