Wanderlust Union client Studio Messa have cemented their relationship with American Express, adding content creation to their remit for the brand. Over the past month, Studio Messa has unveiled tantalising content for the American Express Delicious Month Out 2020, along with a content series capturing the ultimate card member experience for American Express x David Jones. This follows on from successful experiential campaigns with American Express at Vogue Fashion’s Night Out, Vivid Sydney and the National Gallery of Victoria Gala.
During the American Express Delicious Month Out 2020, the Sydney- and London-based creative studio were tasked with producing video content to create a ‘sense of membership’ among American Express’ merchant restaurants, whilst simultaneously bringing the value American Express drives to their business to life. The concept behind Studio Messa’s content was to encourage redemption of the American Express Delicious Month Out Offer by cardholders and encourage audiences to dine at their merchant restaurants.
Studio Messa did this through highlighting the various merchants involved and the distinctive features that makes them iconic. Weaving together thematically cohesive videos and cinemagraphs of signature dishes from Sydney’s best restaurants, including Mr Wong, Firedoor and The Apollo, the videos invited audiences to discover what was behind each of the dishes, from the dishes’ aesthetic inspiration to local landscapes, interiors, atmosphere, food preparation and serving styles. Along with highlighting the atmosphere of the restaurants, Studio Messa used techniques to transform food into appetising cinematic creations, such as tight shots on texture and pouring liquids, and the striking use of colour. Through combining these elements, the tactile videos whet the appetite, inspiring audiences to embark on a gourmet journey at the merchant’s restaurant.
Highly regarded for their interactive brand experiences and game-changing activations across a range of luxury brands, Studio Messa has seen an increase in clients requesting content creation. Despite current circumstances causing consumers to spend a greater amount of time in front of their screens instead of venturing to events, Studio Messa believes the need for connection between brands and their audiences remains; however, this connection needs to be reimagined, particularly in the coming months. By integrating the natural shift from physical experiences to those delivered via digital content, such as video, photography, AR, VR, 3D, audio, virtual events and live streaming, Studio Messa helps brands tap into power of content to connect with their audiences virtually—empowering them to form new relationships with consumers, offer new alternatives and add new value to their brands.
The content Studio Messa creates evokes emotion, sets a foundation and imparts vital messaging, and it is this content that lives on after a tactile experience ends, breathing new life into a campaign and extending it beyond an event’s walls. Using its signature curious minds philosophy as a compass for content creation, Studio Messa stirs a sense of curiosity, exploration and intrigue in their brands’ audiences, and allows brands to connect and engage with their audiences in a meaningful way.
