Wanderlust Union is a communications and public relations firm, engaged by premium clientele in the luxury lifestyle, travel, design and food & wine sectors.
The genesis of our story – the reason we exist – can be refined to a simple maxim. We are here to serve your brand. To make you relevant. To leverage your market positioning with intelligent, compelling strategies, the kind that ensure you’re perceived in the best possible way, on the most relevant platforms. We want you to be clever. Ingenious. We want to cultivate genuine, lasting connections between you and the stakeholders that matter.
“It’s all about one thing:
creative problem-solving to get the story out.”
Sophie Baker
Founder & Director
To forge a deep emotional connection with audiences, brands need to work harder. They need to be leaner and more imaginative, able to respond nimbly to a frenetic and ultra-fragmented market. They need to be leaders.
Sophie Baker knows this. For 20 years she’s been generating solution-driven brand experiences and PR strategies that ensure her clients remain ahead – taking campaigns as far as the Cannes Lions Awards. She’s worked closely with luxury brands, destinations and major media outlets, from Halcyon House, Hamilton Island and qualia resort, Audi, Charles Heidsieck and Piper Heidsieck Champagne, Bombay Sapphire to Harper’s BAZAAR and CHANEL. In 2014, at the travel industry’s prestigious HM Awards, Sophie was deemed Australia’s Best Communications Associate and won Best Marketing Campaign. In 2015 she won CommsCon PR Professional of the Year, having forged landmark partnerships with Tencent Weibo and Net-a-Porter, as well as pioneering Australia’s Instameet phenomenon with a swathe of digital influencers.
Baker is a masterful communicator and the agency’s chief strategist. At Wanderlust Union, she works personally with every client. It’s a bespoke and tailored service, just the way it should be.
