Wanderlust Union IS A SYDNEY AWARD-WINNING, BOUTIQUE COMMUNICATIONS AND PR AGENCY SPECIALISING IN LUXURY TRAVEL, LIFESTYLE, HOSPITALITY AND DESIGN.
We bring decades of experience in luxury communications, combining strategic storytelling with deep industry knowledge. From securing international media coverage to building powerful brand partnerships, Wanderlust Union delivers PR campaigns that cut through and create lasting impact.
Based in Sydney, we collaborate with global travel, hospitality, lifestyle, and design brands — helping them strengthen visibility in Australia, New Zealand and across key international markets.
The genesis of our story – the reason we exist – can be refined to a simple maxim. We are here to serve your brand. To make you relevant. To leverage your market positioning with intelligent, compelling strategies, the kind that ensure you’re perceived in the best possible way, on the most relevant platforms. We want you to be clever. Ingenious. We want to cultivate genuine, lasting connections between you and the stakeholders that matter.
SOPHIE BAKER
Founder & Director
To forge a deep emotional connection with audiences, brands need to work harder. They need to be leaner and more imaginative, able to respond nimbly to a frenetic and ultra-fragmented market. They need to be leaders.
Who We Are
The need for strategic brand communications has never been more pressing. In a crowded market, brands that rely on volume risk being lost in the noise. At Wanderlust Union, we specialise in luxury PR and communications for travel, lifestyle, and hospitality brands, delivering measurable impact through clear, targeted messaging.
What we do
Wanderlust Union provides end-to-end brand strategy, communications, and public relations services for luxury travel, lifestyle, hospitality, and design brands. Our expertise includes content creation, marketing campaigns, and social media strategy, alongside strategic collaborations with a curated network of digital influencers to amplify your reach, engagement, and brand impact.
